Escor Pro
Prime protects margin — food, labour, payroll, recipes, suppliers. Growth fills seats — CRM, WhatsApp, campaigns, ads. Both read the same numbers, so you don’t buy covers that lose money.
USD 169 per outlet / month. Same tenant if you started on Lite.
01 · Protects margin
See if tonight made money — while you can still change the order or the roster.
Prime cost is food + labour. That’s 55–65% of sales in most kitchens. Prime Engine tracks that number daily, then the work behind it: people, recipes, purchasing, and the till.
02 · Fills seats
Automate marketing and CRM with AI — then check every campaign against prime cost.
Guest profiles, WhatsApp, bookings, and ads in one loop. Takumi Studio walks a CMO workflow so campaigns go out in brand voice. Growth reads Prime: if margin is hot, spend doesn’t scale.
01 · Prime Engine
Prime cost is food + labour. That’s 55–65% of sales in most kitchens. Prime Engine tracks that number daily, then the work behind it: people, recipes, purchasing, and the till.
The scoreboard. Food %, labour %, P&L — this morning, not the 15th.
Prime Cost
Live food + labour vs target, with projected month-end.
P&L & GL
Double-entry books. Outlet P&L without waiting on the accountant.
Reconciliation Hub
Bank, POS, and supplier ledgers matched — exceptions only.
CEO view
One screen for revenue, prime cost, covers, and what’s broken.
Labour is half of prime cost. Roster, attendance, and statutory pay in one place.
Attendance & leave
Clock-in, OT, rest-day logic — not a WhatsApp group.
Malaysian payroll
EPF, SOCSO, EIS, PCB computed from attendance.
Performance reviews
Goals, warnings, PIPs — time-stamped, audit-ready.
AI recruitment
Screen and shortlist. Hire the brigade, don’t drown in CVs.
Cost the dish before it prints. Keep the pass consistent across shifts.
Menu Lab
Recipe → cost → margin → menu. One source of truth.
Recipe SOPs
Photo-step cards per station, versioned at the pass.
AI Dish Analyzer
One photo: ingredients, nutrition, plating, margin band.
Stop overpaying. Order, receive, and pay only what actually arrived.
Purchase requests
Approvals with QR receiving — not a chat thread.
PO & GRN match
Three-way match before anyone releases payment.
FIFO inventory
Stock, wastage, yield — COGS that isn’t fiction.
Par-level engine
Reorder points from how this outlet actually sells.
Price anomalies
AI flags supplier drift before you pay the invoice.
The floor, not the spreadsheet. Receive, count, close the till.
Manager dashboard
Five-second read: revenue, bookings, stock, team.
EOD entry
Cash, e-wallet, card, SST — one close, one trail.
Stock check
Kitchen counts and bar par without a Sunday marathon.
Ops workstation
Receiving, invoices, petty cash — phone-first.
02 · Growth Engine
Guest profiles, WhatsApp, bookings, and ads in one loop. Takumi Studio walks a CMO workflow so campaigns go out in brand voice. Growth reads Prime: if margin is hot, spend doesn’t scale.
One guest. One thread. Across POS, WhatsApp, and the door.
Guest profiles (CDP)
Unified guest across bookings, spend, and messages.
Communication Hub
WhatsApp, Meta, and direct — one inbox per guest.
Bookings
Instant or request mode, localised for how you take tables.
Host station
Capacity-aware door, with AI WhatsApp replies.
Message the right guests. Don’t get killed by WhatsApp policy on send.
Campaign Composer
A/B/C WhatsApp variants with live policy checks.
Signal Engine
External trends scored so you time campaigns, not guess.
A CMO workflow — brand, audience, copy, ads, report — not a blank canvas.
Brand Bot
Voice, codes, signature dishes — one brand brain.
Audience avatars
Personas from real guest behaviour, not generic ads.
Campaign Generator
Brief → A/B/C copy in brand voice, per avatar.
Ads Autopilot
Meta, WhatsApp, direct — pacing and rotation handled.
Weekly CMO report
Spend, lift, repeat, attribution — delivered, not assembled.
Most marketing tools scale whatever is clicking. Escor checks covers against prime cost. If food and labour are already too hot, ads don’t scale a loss. Winners get more budget. Losers get cut.
1
Brand
Lock voice and dishes once.
2
Who
Talk to guests you actually have.
3
Campaign
Copy that passes WhatsApp rules.
4
Ads
Pacing handled. You confirm.
5
Loop
ROAS + covers + prime cost. Re-allocate.
Questions
The full restaurant operating system: Prime Engine for cost and margin, Growth Engine for marketing and CRM — on the same tenant as Lite.
Prime is the cost side — prime cost, payroll, recipes, suppliers, daily ops. Growth is the revenue side — guests, WhatsApp, campaigns, ads. They share one data layer so marketing can’t ignore food and labour.
Most independent restaurants start with Prime (the leak is usually cost). Groups that already have a marketing person add Growth so campaigns don’t sit in a separate tool. You can turn modules on as you need them.
Lite is the daily chat habit — morning brief, 14-day P&L, suppliers, accountant pack. Pro is the full dashboard: payroll, supply chain, Menu Lab, guest CRM, and Takumi Studio. History carries over. No second signup.
Enterprise is Pro for groups — multi-outlet dashboards, consolidated P&L, brand permissions. Same engines, more outlets.
30 minutes. Your numbers if you have them — or a walkthrough of both engines. USD 169/outlet after that.
Groups? Talk about Enterprise · All pricing